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Green Initiatives

Turn Influence
Into Measurable Impact

Transform employees, suppliers, customers and communities into active participants in your sustainability journey.

Start an InitiativeExplore how it works

From ActionImpact

A simple journey to a greener tomorrow.

  1. 01

    Engage

    Bring your people and ecosystem into the initiative.

  2. 02

    Act

    Launch measurable sustainability actions.

  3. 03

    Reward

    Recognize participation with Impact & Bonus Tokens.

  4. 04

    Measure

    Track verified outcomes and real-world impact.

What could you build?

Powerful Initiatives, Endless Possibilities.

Supplier Decarbonization

Reduce emissions across your supply chain.

Examples

  • 1000 suppliers invited
  • 500 participating organizations
  • 400 carbon footprints completed
  • 300 reduction plans established

Reward

  • Impact Tokens for participation and verified measurement
  • Bonus Tokens for renewable energy and energy-efficiency solutions.

Projected Impact

  • 50,000 tCO₂e measured
  • 10,000 tCO₂e reduction potential identified
  • Increased decarbonization adoption
  • Stronger value-chain engagement

Employee Green Action

Turn employees into sustainability participants.

Examples

  • 1000 employees invited
  • 5 Green Actions launched
  • 40% participation rate

Reward

  • Impact Tokens awarded for completed Green Actions
  • Bonus Tokens linked to high-impact sustainability solutions and projects

Projected Impact

  • 2000 completed actions
  • Measurable environmental and social impact
  • Increased employee engagement
  • Stronger sustainability culture

Green Project Funding

Mobilize funding for sustainable projects.

Examples

  • 1,000 SMEs reached
  • 100 project applications submitted
  • 40 projects financed

Reward

  • Impact Tokens awarded to participating organizations
  • Bonus Tokens sponsored for projects aligned with strategic sustainability priorities

Projected Impact

  • AED 25 million mobilized for green projects
  • Significant annual emissions reduction potential
  • Accelerated sustainability investment
  • Transparent impact reporting

Tree & Mangrove Restoration

Support nature-based restoration.

Examples

  • 100 organizations participating
  • 50,000 trees sponsored
  • 20,000 individuals engaged

Reward

  • Impact Tokens awarded for participation and sponsorship
  • Bonus Tokens redeemable on approved tree planting and mangrove restoration projects

Projected Impact

  • Long-term carbon sequestration
  • Biodiversity enhancement
  • Community engagement
  • Increased support for nature-based solutions

Green Campus

Engage students through sustainability challenges.

Examples

  • 5 universities participating
  • 25,000 students reached
  • 100 sustainability challenges launched

Reward

  • Impact Tokens awarded for completed activities
  • Bonus Tokens linked to approved education, climate, and environmental projects

Projected Impact

  • Increased sustainability awareness
  • Measurable behavioral change
  • Student-led sustainability innovation
  • Campus-wide engagement

Gender Equality

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Examples

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  • 100 sustainability challenges launched

Reward

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Projected Impact

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Reward Sustainable Action

Two token types. One bigger purpose.

Impact Tokens

Earn rewards for measurable sustainability actions.

How you earn them

  • Participation in Green Initiatives
  • Completion of verified actions
  • 100 organizations participating
  • 50,000 trees sponsored

How you use them

Redeem Impact Tokens for eligible Green Solutions on Green Connect, including:

  • Sustainable products & services
  • Training & expertise
  • Technologies & projects

Impact in action

Your sustainable actions create measurable impact — and earn rewards.

Bonus Tokens

Additional incentives that help direct rewards toward priority green solutions.

Who can sponsor them?

Initiative owners, partners, governments, financial institutions, associations, corporations, and solution providers.

Where can they be redeemed?

  • Local & regional Green Solutions
  • Renewable energy
  • Water conservation
  • Sustainable mobility
  • Tree planting & mangrove restoration
  • Circular economy solutions
  • Energy efficiency technologies
  • Other initiative-specific sustainability priorities

Why they matter

Impact + Bonus Tokens can reward sustainable action while helping channel investment toward targeted environmental and social outcomes.

Why Green Initiatives?

Four ways to create a stronger, more sustainable tomorrow.

Engage

  • Employees
  • Customers
  • Members
  • Communities

Mobilise

  • Suppliers
  • Partners
  • Business ecosystems

Accelerate

  • Green investment
  • Green solutions
  • Sustainability programs

Measure

  • Actions
  • Outcomes
  • Environmental & social impact

Ready to turn influence into impact?

Launch a Green Initiative and start engaging your organization, suppliers, customers or wider ecosystem.

Explore the Green GuideSign Up